Starting out as an entry-level designer at Madwire, I quickly immersed myself in the fast-paced world of marketing and design. This experience gave me a solid foundation in creative problem-solving, working on various digital campaigns, and collaborating with cross-functional teams. My time at Madwire helped shape my design philosophy, laying the groundwork for future leadership roles in creative services.

• 👨‍💻 Designed 100's of websites for SMBs in 50+ categories.
• 🎨 Developed countless brands for clients all over the U.S.
• ⏱️ Built a foundation of efficient yet effective design production.
• 🌟 Quickly became one of the top designers in the company.

After demonstrating leadership and creative expertise, I was promoted to a team lead at Madwire, where I oversaw a team of 8 designers. In this role, I focused on fostering collaboration, mentoring talent, and ensuring high-quality design outputs. My leadership helped streamline processes and enhance team performance, driving impactful results for client projects.

• 📋 Project managed the team, supervising their production pipeline.
• ✅ Oversaw and approved creative deliverables, maintaining quality across team.
• 🎖️ Coached and leveled up team members through tips, tricks, and feedback.
• ✨ Continued to grow as a designer and leader through collaboration with other departments & leaders.

As I advanced to the role of Design Director, I took on the responsibility of leading a team of over 30 designers. I prioritized building a fun, energetic, and collaborative environment where creativity and innovation could thrive. Under my leadership, the team flourished, consistently delivering high-quality work while enjoying a culture of camaraderie and growth.

• 🌱 Doubled the department size from 33 to 66, and owned the hiring, onboarding, & training processes.
• 🚀 Built a thriving creative community & team, reducing attrition to under 5% per year.
• 📚 Introduced Design Asset Library to support the department with templates.
• 💫 Overhauled processes to improve department efficiency by 30%.
• 🏆 Became the best department in the company in regards to overall attitude, effort, and performance.

Promoted to Vice President of Creative, I took on the exhilarating challenge of overseeing a dynamic team of over 65 members. In this role, I spearheaded the strategic vision for the department, collaborating closely with other executives to align creative goals with business objectives. My focus on optimizing department performance drove innovation and efficiency, setting new standards for creative excellence and team success.

• 💰 Oversaw the department budget, salaries, raises, and headcount.
• 📊 Developed KPIs for team to introduce macro & micro personal, team, and department goals
• 📝 Overhauled project submission process of creative briefs to solve for clarity, transparency, and efficiency.
• 💻 Solved for larger company objectives as company transitioned from marketing to SaaS.

As a program advisor for Arapahoe Community College, Front Range Community College, and Colorado State University, I played a pivotal role in supporting aspiring graphic designers by recommending top-notch programs and providing valuable portfolio reviews. I dedicated time to answering student questions, offering guidance and insights to help them navigate their educational paths. My involvement aimed to inspire and equip the next generation of creative professionals with the tools and knowledge they need to succeed.

• 👨‍💻 Reviewed 100's of student portfolios, providing critiques and advice to support future opportunities
• 📢 Provided program guidance to advisory board, dean, and program directors.
• 📝 Provided technology, software solutions, and recommendations to the schools for program development.

Embracing a new career path, I joined the high-end eCommerce brand Venus et Fleur, where I supported all creative efforts with enthusiasm and innovation. My role allowed me to contribute to the brand’s luxurious aesthetic and dynamic marketing campaigns, enhancing its reputation in the industry. This transition marked a thrilling chapter, where I leveraged my design expertise to elevate Venus et Fleur’s creative vision and drive impactful results.

• 💰 Owned creative department budget, evaluating costs for shoots, external creators, and more.
• 📸 Oversaw video & photoshoot campaigns, ensuring shot list was executed properly.
• 📧 Overhauled email templates for campaigns and user flows, improving OR and CTR.
• 💻 Solved for larger company objectives such as introducing 3D Product Renders for PDP consistency.

Joining the team to build Clearly Acquired, I took on the crucial role of owning all platform design, website design, and brand design for the Business Acquisition Marketplace. Together, we brought our vision to life, delivering an innovative tool that simplifies business transactions and enhances the user experience for brokers, buyers, sellers, and banks.

• 💰 Owned creative department budget, evaluating costs for shoots, external creators, and more.
• 📸 Oversaw video & photoshoot campaigns, ensuring shot list was executed properly.
• 📧 Overhauled email templates for campaigns and user flows, improving OR and CTR.
• 💻 Solved for larger company objectives such as introducing 3D Product Renders for PDP consistency.