Creative Direction & Campaign Asset Production

As Director of Creative Services at Venus et Fleur, I managed and directed multiple high-profile campaigns, ensuring each reflected the brand’s luxury and elegance. I led the creative process from ideation to execution, overseeing campaign shoots, asset production, and post-production editing for both photo and video content. My responsibilities included aligning the creative vision with business goals, coordinating with cross-functional teams, and delivering high-quality marketing assets for digital, print, and social channels. Each campaign was executed within strict timelines, maintaining the brand’s aesthetic while driving engagement and visibility.

I led the creative asset production for Venus et Fleur's Valentine's Day campaigns, overseeing everything from concept to final delivery. This included start-to-finish photo and video production, capturing the luxury essence of the brand's floral products. I created a full suite of marketing assets, including visuals for digital and print, ensuring consistency across platforms. Once finalized, I efficiently distributed the assets for use in social media, email campaigns, and other promotional channels, driving the brand’s presence during the holiday.

I oversaw the creative asset production for Venus et Fleur's holiday campaigns, guiding the project from initial concept through to final delivery. This included orchestrating both photo and video shoots to capture the luxurious appeal of the brand’s floral collections. I crafted a wide variety of marketing materials for digital platforms and print, ensuring brand consistency across every medium. Once finalized, I efficiently deployed the assets across social media, email marketing, and other promotional channels to enhance the brand’s visibility throughout the holiday season.

I managed the creative asset production for Venus et Fleur's new rose color campaign, overseeing everything from initial concept to final execution. This involved organizing photo and video shoots to showcase the luxury and vibrancy of the brand’s latest rose offerings. I developed a full suite of marketing assets across both digital and print, ensuring consistent branding throughout all materials. Once the assets were complete, I strategically deployed them across social media, email campaigns, and other promotional outlets to highlight and drive awareness for the new collection.